BUILDING · STRATEGY
Startup Pre-mortem
Stress-test an idea before the market does it for you. Find concrete risks early enough to do something about them.
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Pressure-test the plan, not the people.
What is a startup pre-mortem?
It imagines a future where the idea failed, then works backward to identify the likely causes, early signals, and actions worth taking now.
Is this a substitute for user research?
No. Use it to form better questions and decide what to test first. Real conversations with prospective customers remain the evidence.